Not your typical
consultant.
Donna began as an ExactTarget customer so understands your pain points from both sides of the table. Her journey through ExactTarget's Professional Services team, Salesforce, Cheetah Digital, and consulting has given her rare depth across the entire SFMC ecosystem.
Whether you're standing up a fresh instance or untangling years of technical debt, Light Your Fires brings the expertise of a large consulting firm with the personal accountability of a dedicated partner.
TRUSTED BY: AARP, Akamai Technologies, Caterpillar, Citi Cards, Cummins, Herff Jones, Medtronic, Milestone Seventh, Osaic, Six Flags, Unleashed Brands, Verastem, and more across retail, healthcare, and financial services.
★ Find us on Salesforce AppExchange →
From spark to
roar.
Fuel — Discovery
We learn your platform, your team's skill level, and your goals. No assumptions, no templates — just listening.
Ignite — Plan
A clear roadmap scoped to your timeline and budget. Implementation bundle, support plan, or both — your call.
Roar — Execute
Hands-on work alongside your team: building, training, QA, launch support. We don't just advise — we do and document.
Evolve — Grow
Ongoing support to keep your program sharp as your needs change, your team grows, and the platform evolves.
Helping others
roar.
Donna implemented and supported over 615 franchisee business units across 8 brands and trained over 900 users for a platform managed by a team of just 3. Anything is possible when you know how to use automation to its fullest.
Donna's ability to concisely break down complex challenges and find creative solutions is unmatched. She graciously invests her time ensuring our team fully understands the solutions, equipping us for future success.
Donna knows more about Salesforce Marketing Cloud than anyone I've ever met — and that includes people at Salesforce and the big consulting firms. If you're launching a large SFMC installation, she is who you want leading your team.
Before you reach out.
Beyond the
platform.
Interested in learning more about how to launch a small business and engage with your customers initially and beyond? Visit our sister brand for resources, stories, and inspiration for entrepreneurs at every stage.
Visit Twins on Fire"Great marketing starts with understanding people — not platforms."
— Light Your Fires
Ready to ignite something?
Let's talk about where your marketing program is today and where you want it to go. The first conversation is always free.
Get in Touch